Community A Part of Core Values at VisionPoint

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Written by Karin Mick   

VisionPoint-Family-1Community is an active part of the company at VisionPoint. A family owned business, Atse and Paulette Krstevski have operated optical stores since 1979. Now operating 5 stores across Northwest Indiana, VisionPoint has truly become a family affair with daughters Jennifer Ebersberger and Amanda Bardoczi now handling store operations and marketing. “Dad is the visionary, he can see 10 steps ahead in the industry,” stated Jennifer, “Mom is really the driver, a task master in a good kind of way. She figures out the 10 steps and how to get there.”

Jennifer and Amanda grew up in the business from a very young age, learning how to count by counting frames in the store. Even though the optical business was an integral part of their lives growing up, both ladies pursued other avenues at first. Amanda began a career as a recreational therapist, caring for elderly patients, enjoying the interaction with people. Jennifer worked at Kraft Foods for ten years, developing strong experience in finance and marketing. Eventually the sisters brought their experience to the VisionPoint stores and ensure everyone learns how to interact with both of them so they can bring the best of both their minds to the business.

VisionPoint-Family-2VisionPoint strives to help the community through more than providing exceptional eye care. The business sponsors local groups and programs that serve our community, such as the Boys and Girls Club, through their upcoming Steak Dinner on November 14th, and the Crown Point Community Foundation through their Gala event on November 5th. VisionPoint also participates in voucher programs at both St. Paul Catholic School and Immanuel Lutheran School, where they give 5% back to those schools for purchases. “It’s a great way to work together with the organizations,” Jennifer enthused.

Another way VisionPoint is working for the community is through a Food Drive campaign. This past November, customers were able to receive $60 off a complete pair of glasses when they brought in canned goods. The canned goods then went to five local food pantries:

  • Valparaiso: Immanuel Lutheran, 1700 Monticello Park Drive
  • Portage: Portage Township Pantry, 5391 Central Ave
  • LaPorte: Good Shepard Food Pantry, 6006 N. Fail Road
  • Crown Point: Crown Point Community Care Cupboard, 495 S. Indiana Ave
  • Schererville: St. John Township Trustee Office & Community Center, 1515 W. Lincoln Highway


Visit VisionPoint/ SunGlass Point on Facebook
Visit the VisionPoint/ SunGlass Point Website
2106 N Calumet Ave
Valparaiso, IN 46383
Phone:(219) 464-8200

VisionPoint has five Northwest Indiana locations to serve you with all your eyewear needs.

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