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Horseshoe Casino Hammond Hosts Battle of the Bras Fashion Show – Benefitting Making Strides Against Breast Cancer while Raising $20,000


Horseshoe Hammond is committed to making their community a better place to live and work and this October was a true testament of those efforts. Horseshoe Hammond was able to raise $20,000 to donate towards American Cancer Society’s Making Strides Against Breast Cancer.

Not only did Horseshoe Hammond raise funds through their annual Battle of the Bras fashion show, they also had two food sales, Bacon for Boobs and a Walking Tacos for Tatas fundraiser. The mostly uniformed employee workforce also donated money to be able to wear pink shirts and jeans two different days during the month with stickers proudly announcing their support of the cause. Horseshoe Hammond also encouraged their guests to take part in their fundraising efforts by featuring a pink punch and pink frosted brownie in their food outlets with a portion of the proceeds benefitting the cause. To top it off, they once again had their Pink Ribbon Donation bin on the casino floor to help generate funds.

“We are proud to support important causes like Making Strides. Many of us have been impacted by the devastation of cancer and it is more important than ever to fight for a cure. Thanks to our amazing team members who seem to find a way every year to raise the bar on support efforts. We will continue to support efforts until cancer is no longer a word we have to use,” Dawn Reynolds Pettit, Horseshoe’s regional vice president of human resources.

On Friday, October 27, eight male and two female Horseshoe leaders strutted down a runway with breast cancer themed bras and boxers to help raise awareness for Breast Cancer.

For the last five years, Horseshoe Hammond employees design bras themed around breast cancer for the month of October. This year they added the option for their employees to also decorate boxer shorts to highlight the fact that men also get breast cancer. Examples of some of this year’s bra and boxer titles are: Bad & Boobies, Just Beat It, Be Hip & Save the Nip, Save the Droops, Superheroes to the Res-cure and many other clever and unique themes. Employees were excited to show off their creativity and rally with their team members to raise money for the cause while enjoying some friendly competition.

The emcees for the event were Horseshoe Hammond’s Total Service Manager, Dayna Rykse and Manager of Box Office and Retail, Kathryn Baker. Together they created an ESPN-like atmosphere to announce the bras and models giving each model a cheeky tagline.

A representative from the American Cancer Society was in attendance along with employees and guests laughing and cheering for the models.

Nicole Van Duyn, Community Development Manager for the American Cancer Society said, “The American Cancer Society is so honored to be partnering once again with Horseshoe Casino for Making Strides Against Breast Cancer. Their fundraising efforts far surpassed their goal which just shows the passion they have to help us save lives, celebrate lives and lead the fight for a world without Cancer. The money raised by Horseshoe Casino will help us continue to offer lifesaving programs and resources to cancer survivors and their caregivers as well as helping us to fund ground breaking research efforts. For more information on our programs, services and research please visit www.cancer.org.”

About Horseshoe Casino
The $500 million Horseshoe Casino, a Caesars Entertainment property, just 20 minutes from downtown Chicago is the premier entertainment and gambling destination in Chicagoland. Where legendary gaming lives on, Horseshoe boasts more than 600,000 square feet with nearly 3,000 slot machines, over 100 table games, the largest poker room in the Midwest, and more. The Venue at Horseshoe Casino is proud to offer the ultimate concert and entertainment destination and a premier experience in a flexible space that can hold up to 3,300 guests. Spectacular dining is not overlooked and guests can choose from a variety of options including: Jack Binion's Steak House which overlooks Lake Michigan and is a multi-year winner of the Wine Spectator Award of Excellence and The Village Square Buffet offering around-the-globe variety. For more information, please visit: www.chicagohorseshoe.com. Must be 21 years or older to gamble or attend events at The Venue. Know When To Stop Before You Start® Gambling Problem? Call 1-800-9WITH-IT © 2014 Caesars License Company, LLC.

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