If you’ve driven along Highway 20 through Michigan City recently, you may have noticed some big changes to the local Chrysler Dodge Jeep Ram dealership there - with a gorgeous, new, state-of-the-art showroom, larger inventory and new owners.
And if that’s not big enough news, they’re not done yet. Along with all the big new changes comes a distinct change in identity, with a name that better fits the way they do things there: BIG Chrysler Dodge Jeep Ram in Michigan City.
“We’re here to offer a unique experience,” said Ben Flohr, as he surveyed the dealership. “Big deals, bid inventory… we’re here to offer a completely new experience in buying a car and our new name reflects that.”
Flohr has been with the dealership for years.
“We’re a completely different break from the past and we wanted a name to reflect that. New owners, new location, new attitude," he said.
The results are making a big difference, with the business already winning two top awards from notable industry website DealerRater.com.
“We won awards for Customer Satisfaction and we were also recognized as being the top Chrysler Dodge Jeep Ram dealership in the state of Indiana,” said Flohr.
“We’re No. 1, and we even have a banner to prove it,” Flohr smiled.
Leonor Rios, Internet Sales Manager at BIG Chrysler Dodge Jeep Ram is thrilled by the changes.
“We are very excited. We’re one of the biggest dealerships in the area and we are very happy to be re-branding ourselves. We get people who found us on the internet or through word-of-mouth. They stop in, they see all the new changes and they tell their friends. It’s really great to be part of that,” said Rios.
“There’s a lot of positivity here. I think we’ve done something special here. We’re looking forward also to the summer, to giving back to the community and we have some really big ideas on how to do that,” she hinted.
Michael and Janice Folino from New Buffalo, Michigan heard all the buzz about the BIG new dealership in Michigan City. They decided to make the drive down and liked what they saw - especially the beautiful new 2017 Jeep Cherokee that they decided to take home with them.
“We heard about this place online,” said Michael Folino. “We knew that this was an entirely new place here and we decided to come by and check it out.”
They were especially happy with their sales consultant, Ben.
“He was just fantastic. We’re very happy with our new car and with the deal we got here today,” said Janice Folino. “We’re excited to take it home.”
BIG dealership, BIG satisfaction, BIG deals. But that’s not all.
“We’re actually adding a full-service car wash and detail center,” said Flohr. “We’ll hoping to break ground on that over the summer. It will be adjacent to the dealership here, it will serve as our delivery center and will also be open to the public.”
Be sure to take a quick drive out to Michigan City and see for yourself all the BIG new changes in store at BIG Chrysler Dodge Jeep Ram.
501 E US Highway 20 Michigan City, IN 46360
Visit Michigan City Chrysler Dodge Jeep RAM Partner Profile
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